An international company based in many cities around the world.
Market research and public opinion polling.
Quantitative research:
- secondary data analysis
- questioning in a representative sample on measurable facts: knowledge of the brand, frequency of purchase, place of purchase, equipment, etc.
- multi-thematic questioning (so-called omnibus) in which it is possible to enter only a few questions according to the needs of each customer.
Quality research:
- analysis of the image of the product, brand, company
- analyzes of motivation of consumer behavior
- analysis of decision-making processes and market behavior
- analysis of attitudes towards new products
- analysis of advertisements, radio and television spots, packaging
-testing of promotional concepts.
Integrated psychological - socio-economic and quantitative research:
- market segmentation, definition of target groups
- analysis of brand position among consumers
- product tests
- analysis of the complete marketing mix
- purchasing behavior of households.